LAST UPDATED MAY 2018
We are committed to protecting and respecting your privacy. This policy tells you how personal information which we collect from you, or which you provide to us, will be processed by us.
Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it. By using our website www.rydale.com and any other website on which this policy is posted or expressly referenced (“YTC Ltd Sites”), you are accepting and consenting to the practices set out in this policy. Please do not use the YTC Ltd Sites or purchase any products over the telephone with our customer services team unless you agree with this policy.
For the purposes of the Data Protection Act 1998, the data controller is YTC Ltd.
This statement applies to customers, users of our website and those who wish to receive marketing information from us. Please read this statement carefully to understand our views and practices regarding your personal data and how we will treat it.
This statement tells you how personal information which we collect from you, or which you provide to us, will be processed by us.
This statement relates to information collected from you through your use of our website www.rydale.com and any other website on which this policy is posted or expressly referenced (“YTC Ltd Sites”). It also relates to information which we collect from you in our stores, over the telephone or if you contact us in writing.
Please do not use the YTC Ltd Sites or purchase any products over the telephone with our customer services team unless you agree with this policy.
This statement does not form part of any contract to provide services. We may update this statement at any time.
It is important that you inform us of any changes to your personal information which we hold so that the information which we hold is accurate and current.
We are YTC Ltd, a company registered in England and Wales under Company Registration No:3768619.
Kelleythorpe Ind. Estate,
East Yorkshire, YO25 9FQ,
YTC Ltd is a "data controller". This means that we are responsible for deciding how we hold and use personal information about you.
We are not legally required to adopt a Data Protection Officer.
All enquiries should be sent to Data Protection at our registered address, or email email@example.com or telephone 01377 337157. Answerphone messages are deleted after processing.
The information that you provide to us is required in order for us to:
Fulfil your orders for products with us;
Provide you with offers and marketing information about products in which you may be interested;
For our monitoring of the use of the YTC Ltd Sites by users;
For profiling purposes so we can better tailor the YTC Ltd Sites' content to users' browsing behaviour;
For the purpose of keeping our stores secure; and
To conduct customer surveys in relation to our products and services
We are collecting information about you in order to achieve the purposes set out above (see 'Why are we collecting your information?'). This includes:
We do not knowingly collect personal data from anyone under the age of 18.
We do not knowingly obtain or store any Special Categories of Personal Data, such as information about health or medical conditions, race or religious beliefs.
If we are made aware that we have received information from anyone under the age of 18 or Special Categories of Personal Data, we will use reasonable efforts to locate and remove that information from our records.
The information which we collect about you will be obtained through a variety of sources which include:
We may collect information about you from third parties where we carry out identity verification credit or anti-fraud checks against your name using third party databases.
We may collect information about you from third parties who we have partnered with to run competitions.
We deem that we have legal basis to use your personal data for the following purposes:
We may use your personal data, and permit third parties on our behalf to use your personal data, to provide you with information that you have requested from us and to inform you of offers or other goods or services that may be of interest to you (but only where you have not objected to be contacted for such purposes).
We will only contact you by electronic means (email) or post with information about goods and services similar to those which were the subject of a previous sale to you. We will do this where you have made an order with us or you have otherwise confirmed that you agree to us sending you such information (see 'What is our lawful basis for using your information' below).
Where we permit selected third parties to use your data, we (or they) will contact you by electronic means or post. Details of those third parties can be found at 'Sharing your information'.
Please note that you have the right to ask us not to process your personal data for marketing purposes. We will usually inform you before collecting your data if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by:
Checking certain boxes on the forms we use to collect your data; or
You can also request us not to use your personal data for this purpose when setting up your YTC Ltd account; or
By emailing us at firstname.lastname@example.org
Placing an order
We use your personal data to process and fulfil your orders effectively and to carry out any further obligations arising from any contracts entered into between you and us. This will include using your email address and/or mobile phone number so that we can send you information confirming your order.
If you report a problem with your order, we may use your personal data to investigate that problem.
Use of the YTC Ltd Sites
When you use the YTC Ltd sites we may use your personal data to:
Register you to use the YTC Ltd Sites (if you choose to do so);
Administer the YTC Ltd Sites and for internal operations such as to help diagnose problems with our server, trouble shoot, analyse data and other administrative purposes;
improve the YTC Ltd Sites and to ensure that content is presented in the most effective manner for you and your computer, tablet or mobile phone (this may include providing you with content and services in your country's local language and currency);
Allow you to participate in interactive features of our service when you choose to do so;
Keep the YTC Ltd Sites safe and secure;
improve the services we offer, make recommendations about goods or services that may be of interest to you and to develop marketing programs; and
If you report a problem with the YTC Ltd Sites, use your personal data to investigate and resolve the reported problem.
We use information collected from the YTC Ltd Sites to profile the sites' users. In particular, we use information about you relating to your history of browsing the YTC Ltd Sites (collected through cookies) in order to categorise users into specific profiles which are then used to determine which product types you may be most interest in purchasing. That information is then used to prioritise certain products and promotions on the YTC Ltd Sites in which you are most likely to be interested in to receive the greatest prominence.
Entering competitions or promotions
We will use your personal data in relation to your entry into a competition run by YTC Ltd. We may also use your personal data in relation to a promotion sponsored by us.
Customer service, surveys and training
We may use your personal data in order to handle any issue which you raise with our support or customer service team.
If you complete a survey for us, such as a customer satisfaction survey, we will review and analyse your answers to the survey questions.
We may also use your personal data in order to train our members of staff or for monitoring purposes.
We may also use your personal data to notify you about changes to our service.
Prevention of fraud and security
We may use your personal data to help to protect you from fraud. For instance, we may carry out identity verification, credit or anti-fraud checks against your name using third party databases which may involve disclosure of your personal details to registered credit reference or fraud prevention agencies who may retain and use your personal information.
Where you enter one of our stores, your image may be recorded by our CCTV cameras. CCTV footage may be used in order to ensure the security and safety of our staff and customers and could potentially be used as evidence in an investigation or civil or criminal legal proceedings.
Placing an order
Many of the services that we offer are only made available if we have certain information about you. To access these services, you will, from time to time, be asked to submit personal data about yourself. If you do not provide that personal data, we will not be able to offer those services to you. For example, if you do not provide information about your method of payment or delivery address, we will not be able to complete your order with us.
Use of the YTC Ltd Sites
If you do not agree for us to your personal information when you access the YTC Ltd Site, you should not use the YTC Ltd Sites.
We will comply with data protection law. At the heart of data protection laws are the "data protection principles" which say that the personal information we hold about you must be:
In accordance with the data protection laws, we need a "lawful basis" for collecting and using information about you. There are a variety of different legal bases for using personal data which are set out in the data protection laws.
The lawful bases on which we rely in order to use the information which we collect about you for the purposes set out in this statement will be:
We may share some of your personal data with third parties as described below.
Sharing your information within the YTC Ltd group
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We will share your personal information with other entities in our group as part of our regular reporting activities on company performance, in the context of a business reorganisation or group restructuring exercise, for processing orders, for system maintenance support and hosting of data.
Sharing your information with third parties
We may also share your personal information with third parties, such as:
To our nominated third party carriers to enable them to deliver your order and to contact you if there is a problem with delivery (i.e. telephone, name and address only);
To our nominated marketing agencies who provide marketing services on our behalf;
To our nominated order management company who provide a platform for processing online orders;
To registered credit reference or fraud prevention agencies who may retain and use your personal information; or
To third party companies who are co-hosting a competition and you have consented to that transfer.
Some carriers may deliver parcels to neighbours for customer convenience.
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.
We will never ask you to confirm or supply any account or credit card details via email or text message. If you receive such an email or text message, please do not respond and notify us immediately at email@example.com
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. When you proceed to make your purchase and your browser connects to the secure section of a YTC Ltd Site your browser window frame will show a padlock icon to indicate that you are entering a secure area.
If you are using a computer or other device to access the YTC Ltd Sites in a public location we recommend that you always log out and close the website browser down when you complete an online session for your security.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Third parties security measures
Third parties will only process your personal information on our instructions and where they have agreed to treat the information confidentially and to keep it secure.
All our third-party service providers, data processors and other entities in the group are required to take appropriate security measures to protect your personal information in line with our policies. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions.
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, amongst other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy statement.
We will transfer the personal information we collect about you to the following countries outside the EU in order to perform our contract with you:
There is an adequacy decision by the European Commission in respect of those countries listed above with an asterix (*). This means that those countries are deemed to provide an adequate level of protection for your personal information.
For the remaining countries which do not have an adequacy decision from the European Commission, we have put in place the following appropriate measures to ensure that your personal information is treated by those third parties in a way that is consistent with and which respects the EU and UK laws on data protection:
If you require further information about these protective measures, you can request it from the Data Protection Officer.
We typically will only use your personal information for the purposes for which we collect it. In limited circumstances we may use your information for a purpose other than those set out in this policy. If we intend to do so, we will provide you with information relating to that other purpose before using it for the new purpose.
We may use your personal information without your knowledge or consent where such use is required or permitted by law.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Details of retention periods for different aspects of your personal information are available in our retention policy which is available from Data Protection at our registered office address or from firstname.lastname@example.org .
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.
If you have any questions about our use of your personal data, you are welcome to contact us. You will find our contact details at the bottom of this page. If you notice any errors in your personal data, you have the right to have them corrected.
Under certain circumstances, by law you have the right to:
You are not always entitled to exercise each of these rights. The rights which you are entitled to exercise depend on a number of factors including the lawful basis on which we rely to use your personal data. Therefore, if you make a request to exercise a right which is not available to you, we have the right to decline the request.
If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact Data Protection at our registered office address or from email@example.com
In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact Data Protection at our registered office address or from firstname.lastname@example.org.
Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.
Customer Services Team, YTC Ltd,
Kelleythorpe Ind. Estate,